Last Updated: July 28, 2020
Hello guys, and welcome back to our channel! (Cue magic wand noise)
Today, we’ll discuss video consumption statistics!
Are you a marketing professional who is trying to figure out if video marketing is the key to crushing your marketing goals?
Are you a business owner, looking to explore new advertising avenues, gain new customers, and make more moola?
Are you an aspiring YouTuber, looking for some inspiration before you commit to following your dream?
Are you a conscious consumer, who wants to know how your seemingly harmless behavior impacts an entire industry?
If you answered ‘yes’ to any of the above, the video consumption statistics you’re about to discover will arm you with the information you need. Then, you’ll be able to take your next steps – whatever they may be.
Fascinating Video Consumption Stats and Facts
- Video is the number 1 source of information for 66% of people
- Over 500 million people watch Facebook videos every day
- More than 75% of all video views come from mobile devices
- The global video market was valued at $39.61 billion in 2018
- YouTubers upload 300 hours of video content to the platform every minute
- 93% of businesses gain new customers as a result of branded video content
- People spend an average of 6 hours and 48 minutes per week watching online videos
- 66% of people opt to skip online video ads
Video Consumption Market Share
If you ever find yourself wondering just how big the video market is, allow these video consumption statistics to do the convincing.
1. More video content gets uploaded in 30 days than what the major US television networks have broadcast in 30 years
Isn’t it crazy to think that, these days, more video content is uploaded in 30 days than what has been broadcast on three major US television networks in thirty years? That’s three decades worth of TV content being uploaded every 30 days!
2. 64% of all internet users in Saudi Arabia watch online videos every day
You might be tempted to think that US internet users watch the most online video content, but you’d be wrong! A staggering 64% of internet users in Saudi Arabia watch online videos every day. That’s only true for about 50% of US internet users.
Other countries with internet users topping American’s daily video consumption statistics are Turkey, Brazil, New Zealand, Australia, and Mexico.
3. More than 2 billion people use YouTube – that’s one-third of all internet users
How many people use YouTube? Well, YouTube is the most popular video site, with over 2 billion users. Almost 5 billion videos are watched on Youtube every day, and YouTubers upload 500 hours of video every minute.
YouTube marketing statistics are crazy as well, but more on that later.
4. US residents spend an average of 323 minutes per week watching video content – on mobile phones alone!
This somewhat startling number can be broken down by age groups.
Mobile users aged 18 – 34 spend 105 minutes watching online videos per week. People aged 35 – 49 spend 79 minutes, while users aged 50 – 64 watch 48 minutes of video. Finally, those aged 65 & over watch just 24 minutes of video content a week.
Video Marketing Statistics
It’s evident that people spend a lot of time watching videos. But how do brands use the monopoly video currently has to their advantage? Let’s see what the stats on video marketing have to say for themselves.
5. The revenue of marketers who use video grows 49% faster, compared to the ones who don’t
Video marketing stats clearly indicate you need video to get the best ROI as a marketer. In today’s day and age, and with proof like this before our eyes, we can’t imagine why some marketers may leave video advertising out of their strategies.
Granted, more marketers are starting to use video:
6. Video is part of the marketing strategies of 81% of businesses
(Source: Social Media Today)
It’s clear that businesses are starting to catch on, with 81% of businesses using video for content marketing. When we compare this percentage to last year’s video marketing statistics, that’s a 63% relative increase.
7. Video marketers and ROI: 89% are satisfied by their strategies
An impressive 89% of those who utilize video in their marketing strategies say that video gives them a good ROI. A good 83% of all say that they use video as a lead generation tool, while 87% have seen an increase in web traffic thanks to video. Finally, 95% say they plan to spend more money on video content in 2020.
8. 93% of businesses gain new customers as a direct result of posting branded video content to social media platforms
(Source: Social Media Today)
Almost all businesses that post video content to their social media pages will acquire at least one new customer. Video marketing statistics indicate at least 93% of businesses have seen such results for themselves.
The math is simple:
Social media + video = the world’s most powerful marketing tool.
But more about video and social media later. And by later, we mean right now.
Social Media Video Statistics
Are you hungry for information on how social media and video tie together? Well, you’re in for a feast. We’re just about to dig into social media video stats and find out.
9. More than 500 million people watch Facebook videos each day
Facebook video statistics reveal that over 500 million people watch online videos on Facebook’s platform every day. That’s half a billion people! Per day!
10. 75% of Instagram users take action after viewing a video ad
(Source: Impact BnD)
After viewing a video ad on Instagram, 75% of all users take further action. In turn, 72% of those actually buy the product from the video.
The rest of them click on the brand’s profile, conduct further research, or completely ignore the ad. That said, it’s no surprise companies spend billions on Instagram influencer marketing.
11. 82% of Twitter users mainly watch video content on the platform
(Source: Social Media Today)
Surprising social media video statistics show that 82% of Twitter users mainly use the platform to watch videos. These are mostly mobile users as well, since 90% of all video views on Twitter happen via mobile phones.
12. Pinterest users are 2.6x more likely to purchase after viewing videos
Even on sites that favor static content, such as Pinterest, videos are still more influential. Video watchers are 2.6x more likely to go ahead with a purchase after watching relevant video content.
Video Consumption Revenue Statistics
Video consumption and revenue are linked in ways that marketers are yet to fully understand. The billion-dollar industry around video is determined to figure out this mystery.
13. The global video streaming market was valued at $42.60 billion in 2019.
(Source: Grand View Research)
In 2019, the global video market was valued at $42.60 billion. If that isn’t enough, this number was projected to grow at 20.4% CAGR from 2020 to 2027.
14. Facebook ad videos generate $5.1 billion in revenue
2019 was a good year for Facebook video ads, to say the least. According to video advertising statistics, the company saw worldwide video advertising revenue of $5.77 billion this year alone.
15. YouTube saw between $3.36 and $4.43 billion in ad revenue in 2018.
(Source: Business of Apps)
The exact amount of ad revenue YouTube attracts is a subject of speculation. Still, industry experts estimate that the company earned between $3.36 and $4.43 billion in 2018 from ads alone.
If this number seems small to you, remember that YouTube shares one-third of its revenue with those in its partnership program.
16. By the end of 2020, YouTube will earn $5.47 billion in ad revenue
YouTube is expected to grow dramatically in 2020. You might consider that further proof that video marketing has more potential to unfold.
Mobile Video Consumption Statistics
How many people prefer to watch video on mobile? How do mobile video watchers behave? Does smartphone usage have an impact on web video marketing?
You’ve got the questions, and the answers you seek are in these next few mobile video consumption statistics.
17. More than 75% of video viewing happens on mobile
Watching video on mobile is undoubtedly becoming the norm. More than 75% of all video views are now coming from mobile devices.
18. 92% of mobile video viewers share content with others
According to the mobile video stats for 2019, 92% of people who watch videos on their mobile phone go on to share the content with other users. This makes them an influential audience.
19. 84% of ads are skipped by mobile video viewers
(Source: The Brand Gym)
Bad news for advertisers: 84% of mobile users opt to skip video ads. When compared to the overall 66% of people who skip online video ads, this is significant.
Across the board, people watch an average of 5.5 seconds of the 15-second ad before clicking that “skip ads” button.
20. It’s not all bad news though: brand recall is 22% higher on mobile videos, even by those who skip
(Source: The Brand Gym)
Brands! Listen up: people who watch your video ad on their mobile phone have a 22% higher recall rate. Even the ones who skip your ad will tend to remember your brand.
Video Popularity Stats and Facts
We hope you’ve enjoyed all of the video stats we’ve shared so far! Before we wrap these video consumption statistics, let’s look at a few more for good measure.
21. 66% of people choose video to learn more about a product or service
Video engagement stats indicate that when people are looking for information about a specific product or service, 66% of all first turn to videos. 18% of all choose articles, 4% prefer infographics, 3% refer to the manual, 3% attend webinars, and 2% request a sales call or a demo.
22. People spend an average of 6 hours and 48 minutes watching online videos
There’s no doubt that video popularity has increased. Data from 2019 indicates that people spend an average of 6 hours and 48 minutes per week watching online videos, which is a 59% increase from the average time spent watching online videos in 2016.
23. 86% of people want more videos from brands
Video isn’t only becoming more popular – its existing users are hungry for more as well. A whopping 86% of people want brands to produce more videos. Of this 86%, educational videos are desired by 36% of users.
24. The Top 10 YouTube channels earned $180.5 million in one year
(Source: Business of Apps)
Video statistics show the top 10 YouTubers earned $180.5 million from June of 2017 to June of 2018. This revenue is a combination of the income earned on the platform, as well as merchandise sold to YouTube users. Who says being a YouTuber is not a viable career option?
If video is the future, it’s safe to say we’re officially living in it. And it’s a crazy place to call home! The online video consumption statistics show as much.
People spend hours of their time watching videos on their mobiles. The creators of such content, in turn, have plenty of ways to monetize that attention. In one way or another, video has changed the landscape for businesses and consumers alike.
Just think about it – we can watch videos every day online for free! Of course video consumption is exploding! Now you have the stats to prove it.
Either way, we hope that the next time you watch a video on a smartphone, tablet, or desktop, our video consumption statistics come to mind.
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