Updated · Oct 03, 2023
Raj Vardhman is a tech expert and the Chief Tech Strategist at TechJury.net, where he leads the rese... | See full bio
Updated · Aug 16, 2023
If I was asked to describe myself using just a few words, I’d go with digital marketing expert, ex... | See full bio
I am a WordPress web designer, SEO specialist, digital marketing specialist and product manager. I h... | See full bio
As the rest of the world tries to make a mark in the online industry, establishing a name and standing out is more complicated than ever.
As of 2023, about 66% of all businesses promote online, and as more customers opt to find new products and services through the internet, this number is bound to rise.
The key to setting your business apart from this crowd is website design.
Get those customers hooked from the get-go with impeccable website organization and navigation and a top-notch user system, and you’ve got yourself a solid starting point.
To know more about the web designing industry, check out the recent statistics surrounding its usage and impact.
There are 27 million website developers worldwide as of 2023. With the current demand for this profession, the total count is expected to increase to 28.7 million by 2024.
Here are some exciting and carefully selected website design industry statistics for 2023.
With as many as 50 billion web pages indexed by search engines, it’s hard to stand out without a well-designed website.
Moreover, customers form negative assumptions about poorly designed websites. A well-designed brings several advantages to your brand, such as:
Website design is so important that customers can conclude a business’ legitimacy simply by glancing over its website.
Any actual business that decides to promote online would likely invest money to make themselves presentable—helping customers determine scam sites and products from legitimate ones.
Visitors find slow page loads annoying and can also cost you money.
Website design industry stats reveal that 53% of mobile users will leave a page if it takes more than 3 seconds to load.
This can be influenced by internet speed and device type. However, web developers can limit external factors' impact by ensuring things run smoothly internally. Slow-loading websites can cost businesses roughly $2.6 billion annually.
👍 Helpful Articles:
Before jumping to conclusions about why a website is loading slowly, there may be other factors causing your web experience to slow down.
Check out some helpful articles for possible solutions:
To make a lasting impression, websites must have an appealing, simple, yet well-detailed main image that communicates the brand effectively at a glance.
Always remember that branding is crucial. After all, building brand awareness is 89% of marketers' main objective.
Figures and images are among the most eye-catching pieces on your website, so you have to make them count. You can make a good impression on visitors by ensuring those images reflect your brand’s purpose, goals, and vision.
An attractive website could lead to better business. Website data show that even for well-designed websites, only some visitors are patient enough to give their content a chance.
Business owners must focus on making the whole experience suitable for customers—from web design, customer support, and the ordering process to the actual product or service.
💡Did You Know?
Speaking of customer service. 46% of customers would choose live chat over e-mail and social media to resolve their issues.
As of 2022, there are 5 billion internet users globally. Of these, 72.6% of smartphone owners will access the internet via these mobile devices.
You must consider your website’s design when presented on mobile devices.
With the rising number of mobile users, mobile optimization is the logical next step in web designing.
In 2022, the world churned out 94 zettabytes of data, many of which came as written content.
Written content is enough to convey a brand's positive image. However, remember that the internet audience pays the most attention to reads that are 7 minutes long.
Web design statistics show that revealing content step-by-step is more effective than flooding people with content.
A step-by-step approach means the user can find more valuable material by exploring the website if needed—a useful tip to promote more page clicks and prevent an increasing bounce rate.
Suppose your website’s content is best presented through text. In that case, there are many strategies to consider regarding web design to help keep visitors’ attention and pique interest.
Videos have been proven to get people's attention better than images and texts. A recent survey says that 79% of shoppers prefer watching a video over reading about a product.
Overall, videos increase customers' engagement with a website page and can influence purchasing decisions.
📈 Market Trends: Animated videos are viral among users and designers because of their attractiveness and liveliness.
In the pandemic-induced hysteria of increased video-binge-watching, Tiktok went viral and ushered in a new age of consumption for many. Now the platform is one of the hottest platforms for video ad campaigns.
Since then, 26% of marketers have banked on short-form videos to advertise products and services.
Reports further show that 66% of customers claim they will only buy products that come in their color of interest.
People are naturally sentimental about colors. Therefore, a website must have the perfect colors to suit different images on a page.
(Global Web Index)
The 2022 website design statistics have shown that consumers prefer tailored online experiences.
Website design industry stats have also shown that 93% of companies have seen a boost in conversion after applying personalization.
To personalize your customer's online experience, you can tailor your content to individuals based on their location, birthday, and browsing history.
📈 Market Trends: Good web design provides a good customer experience, which may increase a business’s overall revenue. 73% of customers agree that customer experience helps them decide whether to purchase something.
While fancy website design is visually appealing, it has many advantages beyond the surface level. Investing in a professional-looking website saves time and money for businesses of all sizes.
Aside from helping you gain loyal customers, a good website designer can help create a website optimized for conversions, leading to more sales for a business.
Here are the most crucial website design facts you need to know.
Almost half of all website visitors place that much weight on web design.
Your website will reflect the impact on your target audience—it is the image you project for all to see.
People will know you through it and judge your company by the quality of your website.
There are so many reasons to invest in your website. Content formatting that looks good on every device will be highly appreciated by 80% of users.
In 2023, mobile devices will be king, and 83% of mobile consumers anticipate a faultless experience when visiting any website on mobile devices.
Optimizing your website’s design for mobile simply increases the chances of reaching more people.
Reviews are great for persuading people about product quality because 90% of customers globally rely on them when finding new businesses.
Everybody consults ratings and reviews before investing money, so countless opportunities here exist.
Keep in mind that a good reputation comes with good reviews.
Google enabled mobile-first indexing in 2016. Since then, websites' "lives" have changed significantly.
Those that adapt quickly are rewarded with the day's most incredible prizes.
Search engines prioritize mobile-first websites, it’s the perfect place to start with web designing if you want to reach more users.
There are almost 2 billion websites globally, and about 43.2% of these sites are running on WordPress.
Also, nearly 67.9% of digital ad spending in 2022 comes from mobile.
The growing online and web design industry are proof of the increasing online presence among businesses and communities.
Website builder platforms are a great way to start afresh. You can invest your time and save some money. Some of the top website builders on the market are:
Prices vary greatly depending on certain features, though everyone can have an excellent website for their budget.
As the online community becomes a place of unlimited opportunities for small businesses, do-it-yourself web-building platforms allow users to put themselves on the map for a much lower price (if not free).
Google evaluates the quality of your responsive design before deciding where to rank your website. It is one of your to-do list's most crucial web development elements.
Besides, websites are supposed to be a platform for visitors to get to know your brand without having an actual human to guide them. So making it to be responsive on its own is a must.
2020 was the year website designers focused on perfecting the art of mobile-friendly website design. This is what enables mobile marketing as well.
That same year, 55% of website traffic came from mobile—proving their efforts paid off.
Mobile ads accounted for 70% of all digital ad revenue in 2020. More than that, mobile ad spending worldwide amounted to $199 billion. This value is set to increase by $41 billion in 2022.
Mobile officially takes over the market after years of investment and growth. A recent survey shows that 35% of US consumers use mobile devices for internet shopping.
Any business owner planning to conquer the world of online advertising should consider adapting their websites to mobile viewing. After all, search engines give merit to mobile websites and good UX.
Personalization is necessary to be unique and attract a vast audience. Pay attention to the importance of website design and create your miracle.
Anyone can use websites to sell their product.
However, customers are looking for that extra experience to solidify their preference between brands—make sure your brand has that extra touch.
It’s a fact that first impressions matter. If you plan to sell your business online, you want to make a good impression to encourage customers to trust you.
An easy way to establish credibility is by creating a conducive and neat design that gives off the feel of professionalism.
Fair enough because pretty things have always attracted many people, and it's only natural.
It is a great idea to include customers' opinions on your homepage. That way, you will brag about the excellent quality of your product or service and attract even more attention to it.
This is also a sign to ensure the inclusion of product review sections in your website to establish credibility.
Reviews show that many customers have enjoyed and trusted your product or service—making potential customers likelier to trust you, too.
Everything that has to do with website development deserves attention. According to the convention, the company's logo goes at the top left corner, where visitors will look for it. Every detail needs to be more significant.
Following this convention is ensuring that your logo will lead to your homepage—a simple but unspoken pattern for web designing.
This means that this is the time for businesses to experiment with new and interactive technologies that will keep consumers engaged.
However, it is still vital to nail the basics—a solid website foundation and a mobile-friendly website design.
💡Did You Know?
With how many tech innovations are available for open access nowadays, it's important to know how to leverage them to your advantage.
Just make sure to know the right prompts!
People almost always need a second opinion before making a purchase. Nowadays, they use their smartphones to search for items and the best prices, even while shopping in a physical store.
Researching before purchasing has become a modern necessity.
This statistic proves the importance of creating a solid online presence to keep your customers informed. Any business confident in its product and service won’t have a second thought about publicizing customer content like reviews and testaments.
Creativity is paramount if businesses need their clients to remain on their websites.
Your website must look sophisticated yet accessible for your audience to respect your business and return for more. Yes, this may seem impossible, but it is much easier than it looks.
One other thing that should always be considered, too, is speed.
Web designers need to make sure the elements used are light and easily accessible to make them available to the general public—this means avoiding features that need specific software to load.
Speeding up your websites is especially important. Faster sites make users happy.
If you are a website owner, here are some free tools to help you analyze speed:
If there is no particular problem, but your website could be faster, business owners must consider changing their hosting provider or website building platform.
You will find various software online, but you may use some top hosting companies like Ultahost and Kamatera for better results.
👍 Helpful Articles:
Website hosting can be overwhelming, especially for people not well-versed in the website business.
Check out our beginner-friendly breakdown of web hosting costs to know more!
The more time it takes to load a website, the higher its bounce rate.
Sites that don’t take more than 2 seconds to load are winners. Users are going to show their appreciation, as you'll see.
The human attention span is now shorter than that of a goldfish which is 9 seconds. In 2000, the average human attention span was 12 seconds.
In 2015 the average human attention span dropped to 8.5 seconds.
If you don’t want your efforts in website design to go to waste, add webpage speed into your must-haves, and you’re good to go.
If you think about it, even that sounds too long. Sometimes after clicking on a website and scanning the design, users can’t help but click off.
Then there are those difficult-to-exit "celebrity" websites. They have all the best components for a website: they're fast, fabulous, and fashionable.
Their content seems perfectly organized, not to mention the pictures load fast and are just gorgeous.
This is the part where you apply everything you’ve learned about web design: eye-catching landing pages, great branding and design, and speedy loading.
Quite literally, it takes users a split second to decide whether your website’s worth their time or not. As of 2023, the average bounce rate for websites is between 41% to 55%.
There is no perfect formula to avoid being a part of this statistic and make users spend more time on websites.
Business owners must make it work with the help of existing statistics supporting the impact of UX and web designing to keep users’ interest.
The faster your website loads, the more customers you'll have. Remember that loading your page up for more than 1-second leads to a 7% decrease in CR.
An easy way to do this is by constantly testing your website until you achieve the desired results.
As mentioned in previous statistics, competition is hectic, so you need to stand out.
If your website loads quickly and has brief content, visitors will love it.
The rise of mobile internet over the past few years has fundamentally altered everything.
Here are some essential mobile statistics you need to know.
Mobile marketing is on the red carpet. That's why every dollar invested in responsive design is money well spent.
2022 website design stats show that in the next 3 years, about 44% of retail e-commerce sales will come from mobile.
Between 2020 and 2021, m-commerce sales increased by around 15.2% to $359.32 billion. Predictions estimate a climb to $728.28 billion by 2025.
Statistics show that the use of mobile devices is increasing. Online advertising will be successful since more users are expected to spend time on their mobile devices.
In 2022 a responsive website meant a responsible business. Trends point toward web designs that can work across different devices anytime.
Not only do consumers and website visitors prefer responsive websites, but it also would make business owners better invest in responsive designs.
Fortunately, when working with clients, the majority of experienced web developers now take mobile optimization into account.
However, among other factors, the project budget will probably have an impact.
📈 Market Trends: M-commerce, a term used for e-commerce on mobile devices, is expected to exceed $510 billion in 2023.
Aiming for the best mobile website design will help you score big with your audience.
No user will ever complain that the website looks too pretty. On the contrary—the less attractive the website is, the less audience it will attain.
It is almost impossible to ignore a video background. It's moving, and there is something so irresistible about it.
The human subconscious is designed to pay special attention to anything in motion.
Think about those first short motion pictures that paved the way for today's movie industry. Everybody wanted to see the moving images. People couldn't resist them in those days.
The statistics below show how videos transform the website designing industry.
Any business you promote will work well with a video background.
Animation breathes life into every website. It is attractive and prevalent among both designers and users. With CSS3 animation, your website will appear fantastic and trendy.
It would help if you had visualizations of whether there will be videos, pictures, and interactive content.
They say a picture is worth a thousand words. (A cliche, but still so true!) Think about Pinterest—good pictures sell, right?
96% of marketers see videos as essential in their strategy. Clearly, the visual medium is more than just a fad. It is as important as the content itself.
💡Did You Know? Videos just aren’t for looking at cute cat videos or the latest online challenge. To 66% of the internet’s users, video is their primary source of information.
Images and marketing have been close buddies since the dawn of advertising.
Even in the early dynasties of China and later on in Ancient Rome, there used to be posters with hand-painted pictures showing different products.
Similarly, Solve UK claims that 94% of web users prefer content with photos to that without, demonstrating how vital images are in content promotion.
Besides, having photos to back up your products and services is an easy way to eliminate unnecessary questions regarding product information.
According to IG stats, almost 100 million videos and photos are shared daily on this social media platform.
It is safe to say that people want to see more pictures and need them to load quickly.
They are convenient, feature-rich, and SEO-friendly. Arguably some are way more expensive than others. It is up to you to decide what fits your ideas and budget.
Have a quick look at the Top Web Design Software in 2022.
👍 Helpful Articles:
You can’t create a glamorous web design without a hosting service. To help you in your website-building journey, check out our reviews here:
Designs are susceptible to preference.
Popular websites likely have a trend regarding the color palettes they use and how the demographics of their target audience perceive those elements.
These exciting web design facts will pique your interest for sure.
It is a web design fact that blue and green are the colors people associate with success.
Check out the presence of these colors in the biggest platforms in the scene so far.
Unsurprisingly, online giants like Facebook, Twitter, WordPress, Drupal, and Vkontakte use blue as the primary color for their home pages.
According to statistics, men and women have different opinions about the least successful colors. Men dislike purple, and women generally respond negatively to orange.
If you need your website to look successful, go with blue or green, and stay away from orange and purple.
To target the Chinese market, you must know some things in advance.
Still, there is a big difference between those cultures, which has made its mark on how they design their websites.
Can you imagine the homepage of Amazon or eBay?—Creamy colors, lots of space, easy on the eye.
Now, imagine a Chinese website with the following main characteristics.
Nowadays, people are used to subtle and fancy-looking sleek designs since they are so satisfying—open a Chinese website, and it'll be a whole different world.
If you spend some time on their websites, you get used to them, and afterward, you might even miss the bright colors and tons of emojis.
The bottom line is that business owners and web developers need to understand the impact of demographics and target audiences when designing their brands and websites.
A stronger understanding of your demographics’ preferences will lead to better results.
Due to this statistic, Chinese-owned websites need to ensure they are mobile-friendly.
Naturally, different cultures have different expectations when it comes to design. It pays to know your target audience and provide visitors with the desired experience.
In 2022, China had roughly 1.02 billion internet users, three times more than the US.
Some of the world's most popular websites were founded over 10 years ago.
Have a look at the timeline here (as of July 2023):
The Internet age proves that more factors are at play besides website design and UX. Sometimes, websites and platforms need time to establish a good user base.
Of course, successes from these platforms were only achieved with time, accompanied by comprehensive trial and error of what will work better for their websites.
There are certain ingredients you need to have if you want a fantastic website that will give users a great experience.
Invest in mobile optimization, fast website speed, an engaging video background, and high-quality pictures. You'll be on the safe side.
(Remember to use a lot of blue and green!)
It will be competitive, fast-loading, and loved by search engines. On top of that, it will provide a great user experience and keep them coming back for more.
Website design industry statistics provide a roadmap for a more solid online presence. This inevitably translates into more sales and tremendous business success.
The ball is now in your court. Good luck!
Quite big! According to website design industry statistics for 2022, its market value is $41.8 billion.
Companies that hire web designers range from financial institutions to educational institutions, retail companies, IT companies, etc.
The web design sector falls under the web development services industry.
Your email address will not be published.
Updated · Oct 03, 2023
Updated · Oct 02, 2023